iGrafx, an innovator in business transformation and process management, reached out to Concept & Craft for help in revitalizing their visual identity and transforming the brand's image into a unified representation of its core services and offerings. Our initial assessment revealed a fragmented visual identity that failed to convey iGrafx's message effectively. We observed disjointed design elements that detracted from the brand's overarching narrative of unification. Recognizing the need for a comprehensive rebrand, our strategy involved stripping away extraneous elements, leaving only the logo and a singular brand color. From these few core elements, we began rebuilding, placing a strong emphasis on simplicity and coherence.
Central to our strategic approach was the concept of convergence – the idea that multiple systems or processes merge into a singular, integrated entity. We envisioned iGrafx as the catalyst that unites disparate elements into a harmonious whole, enabling organizations to streamline their operations and maximize efficiency. This theme of convergence served as the cornerstone of our rebranding efforts, guiding every aspect of our creative process.
With a clear creative direction locked down, we embarked on the implementation phase, translating our conceptual framework into tangible assets, include brand guidelines, sales and marketing materials, social channel assets, and a completely redesigned website. The culmination of our efforts reinforces the essence of iGrafx as a unifying force in the realm of business transformation and is a powerful expression of its commitment to driving organizational excellence and empowering industries worldwide.
