In collaboration with the marketing team at LINQ, we embarked on a brand refresh and comprehensive website redesign project aimed at reinforcing its position as the leading solutions platform for K-12 operations. Driven by their mission to celebrate and empower the central office professionals - the unsung heroes of the education system – our goal was to breathe new life into the LINQ brand, making it more engaging, accessible, and supportive of the communities it proudly serves.
The cornerstone of this project was the development of an expressive and playful brand style that embraced the vibrancy and uninhibited creativity inherent in the educational environment. Drawing inspiration from the boundless imagination of childhood, we incorporated a library of organic shapes, whimsical doodles, and textural accents, adding to the playful personality of a color palette reminiscent of a classroom. These elements became the building blocks of LINQ's new visual language, infusing the brand with a sense of joy and playfulness.
The digital extension of LINQ's brand refresh was exemplified through a complete overhaul of its website. Our primary focus was to provide an intuitive path to LINQ's suite of solutions, while also streamlining access to LINQ's family of sub-brands. Recognizing the diverse needs of the user, the website structure and navigation were reimagined to offer a user-friendly experience, whether exploring LINQ’s solutions, accessing educational resources, or connecting to a sub-brand.
The success of this project represents a significant milestone for the LINQ brand. Not only does the refreshed visual and digital identity resonate deeply with their audience, but it also reinforces LINQs role as a pivotal partner in the education landscape, ready to meet the challenges of tomorrow with creativity, dedication, and an unwavering focus on the heroes it serves.
